Buckets of beer, game tickets lure guys to hotels
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By The Associated Press | Sunday, October 15, 2006 |
MIAMI BEACH, Fla. (AP) — Gene Grabarnick longed for a hotel with all the things a man would want on a getaway with friends.
Where the concierge ushers guests to the hottest clubs. Where requests, from hand-rolled cigars to a favorite beer in the mini-bar, are unflinchingly filled. Where luxury is wrapped in sexy, swanky style.
So, he built it.
The Regent South Beach, the hotel Grabarnick developed here, is among businesses nationwide targeting guys vacationing — or “mancationing” — with their friends. They are offering everything from poker parties to hand-rolled cigars, buckets of beer to sports tickets, all in hopes of tapping a growing market.
“These trips are about a group of people that most likely met in college and are sort of just extending their yesterdays,” said Josh Lesnick, president of I’m in!, a Waltham, Mass.-based business founded last year that helps organize trips for groups of men. “It’s once a year or twice a year. It’s sort of a rite of passage. It’s sacred territory.”
Grabarnick said his concept for the Regent — which features a glass-bottom pool, Mercedes-Benz 500S house cars and 24-hour concierge service — was partly inspired by his own getaways with friends. They jet off to places like Aspen, Colo., and Costa Rica every few months.
“What my friends and I like,” he said, “is what we’re putting into this hotel.”
The Regent will offer a package targeting men with a penthouse room, a private rooftop terrace with a hot tub and wet bar, round-the-clock butler service and a choice of a luxury rental car such as a Porsche, Bentley or Lamborghini.
MANCATION SPOTS
Fairmont Hotels: www.fairmont.com or (800) 257-7544.
Harbor Beach Resort & Spa: 3030 Holiday Drive, Fort Lauderdale, Fla.; www.marriottharborbeach. com or (800) 222-6543.
Hotel Fauchere: 401 Broad St., Milford, Pa.; www.hotelfauchere.com or (570) 409-1212.
Marquis Los Cabos Resort: Los Cabos, Mexico; www.marquisloscabos.com or (877) 238-9399.
Regent South Beach: 1458 Ocean Drive, Miami Beach, Fla.; www.the regentsouthbeach.com or (866) 376-5345.
Wild Dunes Resort: 5757 Palm Blvd., Isle of Palms, S.C.; www.wild dunes.com/ or (888) 778-1876.
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